![]() Without question, that's a boon for shoppers in downtown Burlington alone, they can park once and walk to eight different outdoor stores. In a state already known for its sporty, outdoorsy lifestyle, the Queen City has become a mecca for consumers of the clothing and gear it requires. Still, the addition of L.L.Bean and Fjällräven marks something of a retail tipping point in Burlington. And that's to say nothing of the fitness-oriented clothing stores such as City Sports, lululemon athletica and Yogarama Athletica. They're all doing business as usual, more or less. And Skirack, Patagonia, Burton, the Alpine Shop and other outdoor-apparel purveyors in the area. Shoppers seeking cold-resistant coats and recreational equipment already had locally owned Outdoor Gear Exchange, right next door to L.L.Bean. ![]() While each of the stores brings new, signature products to Vermont, neither could be said to fill a gaping market void. and Canada but is better known in Europe, had opened in Burlington just a few months earlier, without any ballyhoo. The Swedish company, which has a smattering of shops across the U.S. Yet, half a block away that same afternoon, foot traffic was light at Fjällräven, another international outdoor-gear supplier. The showy entrance was no surprise from such a retail superpower. Promotional announcements blared from its giant Bootmobile - a vehicular version of Bean's iconic rubber-soled boot - while a boot-tossing game earned winners small prizes such as lip balm. ![]() That same weekend, the Maine-based company attracted another crowd on the Church Street Marketplace. Great fanfare greeted the first L.L.Bean to arrive in Vermont, and a long line snaked out the door when it opened on Friday, November 7, in the Burlington Town Center.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |